Our Story
Coffee is more
than a drink.
It's the two minutes of stillness at the start of the day — the small, warm ritual that says the day is yours.
"Wake Better."
Matelda began as a family question: what if instant coffee could feel considered? Not rushed. Not compromised. Just a quiet, delicious cup that respects the two minutes you give it.
We source premium 100% Arabica beans and freeze-dry them in small batches, locking in flavor without preservatives or shortcuts. The result is a cup that dissolves in seconds but tastes like it took its time.
Crafted in Pakistan, poured everywhere. Whether you're sitting by a window in Karachi or a fire escape in Brooklyn — the ritual is the same.
What we care about
Premium Blend
100% Arabica, sourced and roasted with intent.
Quality Sourced
Traceable beans, small-batch craftsmanship.
Rich Taste
Freeze-dried to protect aroma and flavor.
Crafted with Care
Made in Pakistan for a better global cup.
A short timeline
2023
First cup
A late-night kitchen experiment sets the direction.
2024
Four blends
Signature, Bold, Velvet, Reserve — the range takes shape.
2025
Shipping worldwide
Matelda leaves Pakistan and lands in mornings everywhere.